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#poopyface – Australian cats fight for their right to poo in purr-ivacy

Cats across the country band together in revolt, standing up to their owners and fighting for their right to poo in peace, via a global Facebook campaign launched by Dutch born kitty litter company, Poopy Cat.

Starting with a global Facebook competition whereby fans can enter their kitty to be crowned Australia’s ultimate ‘poopy face’, the campaign aims to raise awareness of the cat-ass-trophy that is being witnessed while doing your business, and give Australian cats their class and dignity back.

Poopy Cat founder, Thomas Vles said it was seeing the countless disgraced faces of constipated kitties across Europe that prompted him to facilitate this online petition on the Poopy Cat Facebook page followed by thousands of cats worldwide.

“For centuries cats in Australia have been enduring the constant scrutiny over their poopy faces with no option than having to get on with their business in full view of their human counterparts. They have had enough. They are demanding their rights and we wanted to give them a platform to share their anguish and make a bid for pooping in peace”.

“The competition will be an expose of the thousands of humiliated poopy faces endured by cats every day,” Vles said.

The feline uprise follows the launch this month of Poopy Cats’ disposable pop up litter box in Australia that will allow cats to poo in private. Made from 100 per cent recycled materials, the litter box is fully biodegradable helping cat owners to reduce their footprint on earth and in their house. Despite its eco-friendly nature however, the high performance materials are built to withstand even the most turbulent of toilet troubles.

“All cats should be allowed a private moment to release physically,” said Vles. “We wanted to create something that was sustainable but also convenient and fun. They pop up in just a few seconds and allow cats some peace and quiet to get down to business,” he said.

Poopy Cat is said to have been the cat-alyst for change all over Europe, instigating the uprise from Australian cats to bring the litter boxes Down Under.

To help raise awareness and spread a paw-sitive message among the Australian cat community, Poopy Cat has donated $1 to the RSPCA for every Australian entry into the competition.

Poopy Cat Litter Boxes 4-packs can be purchased online from, also outside of Australia!

To join the revolution, visit or connect with Poopy Cat on Facebook:

For more information, interviews or images, please contact Kelly Marcus +31 20 2610 936 or

All rights owned by Poopy Pets.

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